Research on the High-Quality Development of Sports Tourism Industry in Guangxi

Qingping Bai, Yongliang Wu

ABSTRACT:

This paper studies the development of sports tourism industry in Guangxi by means of literature, mathematical statistics, and expert interview. The results show that the structure of sports tourism industry in Guangxi is characterized by complete type of sports resources, wide distribution, distinctive characteristics, rich sports tourism resources, large market, significant regional characteristics, and huge industrial potential. But the development strength and depth is insufficient, the relatively backward development management system is not perfect, and there is serious product homogeneity phenomenon; The degree of integration is not deep, the product lacks features; The breadth of integration is not enough, the product is single; The shortage of high-quality sports tourism talents and the lack of industrial development momentum are the challenges facing the high-quality development of Guangxi sports tourism industry. The author also proposed strategies such as rational development of sports tourism resources, strengthening planning and guidance, establishment and improvement of Guangxi sports tourism industry cooperation mechanism, promotion of deep organic integration of sports tourism industry and related industries, creation of multi-dimensional and diversified tourism product system and three-level channel training of high-quality sports industry talents, so as to comprehensively improve the sports tourism brand.

KEYWORDS: Industrial integration; Guangxi sports tourism; Sports resources

DOI: 10.62788/h1VzcOv

PUBLISHED IN: ICCMETS Conference Proceedings 2023

DATE OF CONFERENCE: July 25 - 27, 2023

CONFERENCE LOCATION: Osaka, Japan

PUBLISHER: EDUCATION STUDIO (THAILAND) CO., LTD.

ELECTRONIC ISBN: 978-616-7901-69-5

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