Competency Public Service Delivery Service Design, and Public Sports Service Quality: Rural Areas of Zhuang Ethnic Groups in China

Han Shanshan, Chaithanaskorn Phawitpiriyaklit, Sid Terason

ABSTRACT:

The purpose of this study is to explore the improvement of the quality of public sports services in rural areas of China's Zhuang Ethnic Groups, as well as to cultivate multiple governance actors to enhance the quality and sustainability of public sports services, and to propose corresponding improvement measures. The study found that there are deficiencies in the quality of public sports services in rural areas of China, especially in the economically underdeveloped Zhuang Ethnic Groups. Therefore, this study examines how to improve the quality of public sports services and enhance their quality and sustainability by fostering multiple governance actors, using rural public sports services in the Zhuang Ethnic Groups of China as an example. The study shows that competence, public service delivery and service design have significant effects on the quality of public sport services. Competence positively affects public service delivery and public sport service quality, public service delivery positively affects public sport service quality, while service design also significantly affects public sport service quality. This study provides a theoretical framework and methodology for the improvement of public sport service quality. It enriches the theoretical system of public sport service quality improvement by revealing the effects of competence, public service delivery and service design on public sport service quality. It also provides government departments with specific strategies and measures to improve the quality of public sports services, which helps to enhance the quality and sustainability of public sports services.

KEYWORDS: Public service quality, Service delivery, Service design, Rural Zhuang Ethnic Groups

DOI: 10.62788/Hh988EW

PUBLISHED IN: ICCMETS Conference Proceedings 2023

DATE OF CONFERENCE: July 25 - 27, 2023

CONFERENCE LOCATION: Osaka, Japan

PUBLISHER: EDUCATION STUDIO (THAILAND) CO., LTD.

ELECTRONIC ISBN: 978-616-7901-69-5

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