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2023 Conference Proceedings

DOI: https://doi.org/10.62788/Ii386wT


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    Cover and Table of Content

  1. THE IMPACT OF THE DIGITAL DIVIDE ON THE CONTENT ENTREPRENEURIAL BEHAVIOR OF FARMERS IN GUANGXI,CHINA
         By Zhi Liu, Asst. Prof. Niyom Suwandej

  2. PERCEIVED SERVICE QUALITY, TRUST, AND PATIENT SATISFACTION INFLUENCE BEHAVIORAL INTENTION OF CANCER PATIENT IN LIUZHOU, CHINA
         By Guixi Lu, Chaithanaskorn Phawitpiriyakliti, Sid Terason

  3. COMPETENCY, PUBLIC SERVICE DELIVERY. SERVICE DESIGN, AND PUBLIC SPORTS SERVICE QUALITY: RURAL AREAS OF ZHUANG ETHNIC GROUPS IN CHINA
         By Han Shanshan, Chaithanaskorn Phawitpiriyaklit, Sid Terasonr

  4. THE RELATIONSHIP BETWEEN ORGANIZATIONAL LEARNING, KNOWLEDGE MANAGEMENT AND INNOVATION PERFORMANCE OF TECHNOLOGY-BASED SMES
         By Jing Chen

  5. THE INFLUENCE OF DESTINATION IMAGE AND SERVICE INNOVATION ON TOURIST LOYALTY: THE MEDIATING EFFECT OF PERCEIVED VALUE
         By Xijun Jiang, Chaithanaskorn Phawitpiriyakliti, Sid Terason

  6. EXPLORE HOW KNOWLEDGE, FAMILY CULTURE, MARKETING INNOVATIONS CONTRIBUTE TO IMPROVED ENTREPRENEURIAL INTENTION OF VOCATIONAL STUDENTS IN CHINA VIA CREATING THEIR POSITIVE ATTITUDE ON ENTREPRENEURSHIP
         By Hui Li, Jiraphorn Sawasdiruk

  7. INNOVATIVE CONTROL AND MONITORING TECHNIQUES FOR ENHANCING PHYSICAL FACTORS OF SEA SALT PRODUCTION IN SAMUT SONGKHRAM PROVINCE
         By Chaisri Tharasawatpipat,Wirongrong Thamyo and Walaiporn Phonphan

  8. DRAGON FRUIT (HYLOCERCUS POLYRHIZUS AND HYLOCERCUS UNDATU) PEEL WASTE AS ANTIOXIDANT ON QUALITY IN PASTA PRODUCT
         By Jiraporn Weenuttranon, Patthama Hirunyophat, Nunyong Fuengkajornfung, Tidarat Sanphom and Kitsanatorn Saeiam

  9. DEVELOPMENT OF KOMBUCHA FROM BLACK TEA AND DRIED ORANGE PEEL TEA
         By Panchalee Pathanibul, Pitchayanin Boonjun and Sairung Sae-heng

  10. EXTRACTION AND DEVELOPMENT OF RED DRAGON FRUIT (HYLOCEREUS POLYRHIZUS) FOR COSMETIC APPLICATION
         By Ploysai Ohama, Thanyachanok Marom, Saranya Chommantree, Poonyaphat Sangjun, Jitlada Chumee and Saowanee Kumpun

  11. GRADUATION PREPARATION PROCESS FOR FACULTY OF SCIENCE AND TECHNOLOGY STUDENTS SUAN SUNANDHA RAJABHAT UNIVERSITY
         By Warong Chuenkrut, Chaisri Tharasawatpipat and Sopid Sawangjit,

  12. THE STUDY OF BLENDED LEARNING PROCESS SATISFACTION FOR ACADEMIC YEAR 2021 OF FACULTY OF SCIENCE AND TECHNOLOGY,SUAN SUNANDHA RAJABHAT UNIVERSITY
         By Warattaya Yalangkan, Wipavadee Wongputtilert and Chaisri Tharasawatpipat,

  13. THE STUDY OF FULL-ACADEMIC SERVICES ONLINE-REQUEST SATISFACTION: A CASE STUDY OF THE FACULTY OF SCIENCE AND TECHNOLOGY, SUAN SUNANDHA RAJABHAT UNIVERSITY
         By Pawith Kongprasert and Sopid Sawangjit,

  14. GUIDELINES FOR WRITING A JOB EVALUATION IN DOING THE WORK TO ENTER A HIGHER POSITION, SUAN SUNANDHA RAJABHAT UNIVERSITY
         By Wirongrong Thamyo, Suphatsorn Chimcherd, Chaisri Tharasawatpipat and Narong Kulnides

  15. EFFECTS OF SUBSTITUTION OF WHEAT FLOUR WITH SANGYOD RICE FLOUR AND SUPPLEMENTED WITH CARROT POWDER ON COLOR AND SENSORY QUALITIES
         By Kanisa Duangsuda, Jiraporn Weenuttranon, Patthama Hirunyophat, Nunyong Fuengkajornfung, Tidarat Sanphom and Kitsanatorn Saeiam

  16. >DEVELOPMENT OF HIGH-PROTEIN PLANT-BASED YOGURT FROM OAT, CHICKPEA AND PEA PROTEIN
         By Chonnipa Boophamala, Panchalee Pathanibul, Nathanai Khongame and Passachon Prommintr

  17. WISDOM DEVELOPMENT FOR LIVING WITH CORONAVIRUS DISEASE 2019 (COVID-19) AND THE PEST MODEL IN PRAWET DISTRICT AREA BANGKOK METROPOLITAN
         By Vilasinee Jintalikhitdee, and Shayut Pavapanunkul

  18. DIGITAL COMPETENCIES FOR FUTURE AIRLINE INDUSTRY PROFESSIONALS
         By Kanittha Charernnit

  19. INFLUENCE OF GREEN PURCHASE BEHAVIOR OF NEW ENERGY VEHICLE CONSUMERS
         By Liuyan Wu, Chaithanaskorn Phawitpiriyakliti, Sid Terason

  20. RESEARCH ON MARKETING STRATEGY OF EARLY EDUCATION ENTERPRISES ——TAKE SHANTOU GYMBOREE EARLY EDUCATION CENTER AS AN EXAMPLE
         By Xuedan Wang and Dr. Duangsamorn

  21. PATH OPTIONS FOR HIGH-QUALITY DEVELOPMENT OF SPORTS TOURISM FOR ETHNIC MINORITIES IN GUANGXI IN THE NEW ERA
         By Yongliang Wu, Qingping Bai

  22. RESEARCH ON THE HIGH-QUALITY DEVELOPMENT OF SPORTS TOURISM INDUSTRY IN GUANGXI
         By Qingping Bai, Yongliang Wu

  23. A FRAMEWORK FOR GOVERNMENT POLICY, ENTREPRENEURIAL LEADERSHIP, AND MANAGEMENT INNOVATION THAT EFFECT TO THE SUCCESS OF SMES IN CHINA'S RURAL COMMUNITIES
         By Junzhao Liu, Jiraphorn Sawasdiruk

  24. RESEARCH ON THE IMPACT OF GREEN INNOVATION ON NEW VENTURES PERFORMANCE
         By Xiaodan Luo, Niyom Suwandej

  25. THE RELATIONSHIP AMONG BRAND CULTURE, MARKETING STRATEGY, TECHNICAL INNOVATION AND CUSTOMER ENGAGEMENT BEHAVIOR TOWARD LIUZHOU SNAIL NOODLE: MEDIATING OF SERVICE QUALITY AND TRUST
         By Guangxiang Xu, Niyom Suwandej

  26. CHALLENGES AND OPPORTUNITIES OF BRAND COMMUNICATION FOR SMALL AND MEDIUM TEA ENTERPRISES IN THE ERA OF DIGITAL TRANSFORMATION --ACASE STUDY OF GUIZHOU PROVINCE,CHINA7
         By JiangZhimin

  27. A STUDY OF KNOWLEDGE MANAGEMENT CAPABILITY IMPACT ON THE INNOVATION PERFORMANCE OF HUMAN LIBRARY IN CHINESE UNIVERSITIES
         By Fei Gao, Kuncharee Kakhai

  28. THE IMPACT OF SOCIAL CAPITAL AND TEACHER INNOVATION SUPPORTING ON UNIVERSITY STUDENTS' INNOVATION PERFORMANCE
         By Qinghong Lin, Niyom Suwandej

  29. ACADEMIC ANXIETY OF CHINESE INTERDISCIPLINARY DOCTORAL STUDENTS IN THAILAND: A QUALITATIVE STUDY
         By Dong Wang, Muhammad Shahid Khan

  30. PROBLEMS AND COUNTERMEASURES OF DOUBLE-QUALIFIED TEACHER COMPETENCE IN VOCATIONAL COLLEGES ——TAKING GUANGXI REGION AS AN EXAMPLE
         By Li Ming, Kuncharee Kakhai, Yuwen Meng

  31. INVESTIGATING THE EFFECT OF PLATFORM LEADERSHIP ON EMPLOYEE INNOVATIVE BEHAVIOR YING LI MUHAMMAD SHAHID KHAN
         By Ying Li

  32. THE RESULTS OF USING STORYTELLING WITH POSITIVE REINFORCEMENT FOR DEVELOP RESPONSIBLE BEHAVIOR OF STUDENTS IN KINDERGARTEN 1/1 WATWETAWANTHAMMAWAT SCHOOL
         By Saowanee Rueangkhachit

  33. INTEGRATIVE ESG STRATEGIES TRANSFORMATIVE LEADERSHIP AND STAKEHOLDER ENGAGEMENT IN THAILAND'S CORPORATE LANDSCAPE
         By Thanaphon Cheungsirakulvit, Supattra Pranee

  34. STRATEGIC PATHWAYS TO WORLD CULTURAL RECOGNITION: NAVIGATING UNESCO CREATIVE CITIES NETWORK APPLICATIONS AND URBAN SUSTAINABILITY
         By Athikun Kongmee, Tanapol Kortana

  35. ANALYSIS OF SHALLOT HERBAL INHALER: PROTOTYPE DEVELOPMENT, MEDICINAL PROPERTIES, AND POTENTIAL APPLICATIONS
         By Chonticha Phetatkhao, Taweep promyoo

  36. FACTORS AFFECTING ACCEPTANCE OF THE USE OF THE ONLINE LEARNING SYSTEM BY SCHOOLS UNDER THE CHAIYAPHUM PROVINCIAL ADMINISTRATIVE ORGANIZATION
         By Matumit Limsuwan

  37. INFLUENTIAL FACTORS SHAPING INNOVATION BEHAVIOR AMONG ABC AGENCY PERSONNEL
         By Chanakan Sengchuen

  38. THE EFFECT OF INTRAMURAL SPORTS PARTICIPATION ON SENSE OF BELONGING AMONG UNIVERSITY STUDENTS AT GUANGDONG UNIVERSITY OF TECHNOLOGY IN GUANGZHOU
         By Yang Wang

  39. ENHANCING GREEN CONSUMERISM THROUGH VIRTUAL CSR CO-CREATION: A PATHWAY TO SUSTAINABLE DEVELOPMENT
         By Peng Xu, Chaithanaskorn Phawitpiriyakliti, Sid Terason

  40. BRIDGING GREEN INNOVATION AND ONLINE GREEN PURCHASING: INSIGHTS FROM CHINA'S MARKET
         By Shaozi Chen, Chaithanaskorn Phawitpiriyakliti, Sid Terason




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