Research on marketing strategy of Early Education Enterprises ——Take Shantou Gymboree Early

Xuedan Wang, Duangsamorn Rungsawanpho

ABSTRACT:

Since the reform and opening, China's economy has developed rapidly. Its Comprehensive National Power has grown with each passing day, and the people's living standards have improved day by day. At the same time, people's attitude towards education is also changing, with more and more parents paying attention to early education. The purpose of this research is to study the marketing strategy of Early Education Enterprises. This paper carries out corresponding marketing strategy exploration from the four perspectives of product settings, customer groups, sales channels and communication service quality, and summarizes their successful experiences and shortcomings. I hope to be helpful for the further development of Early Education Enterprises and provide certain theoretical references for other early education enterprises, promoting the further improvement of China's early education marketing theory.

KEYWORDS: marketing strategy, early education enterprise, Gymboree

DOI: 10.62788/Hh455DW

PUBLISHED IN: ICCMETS Conference Proceedings 2023

DATE OF CONFERENCE: July 25 - 27, 2023

CONFERENCE LOCATION: Osaka, Japan

PUBLISHER: EDUCATION STUDIO (THAILAND) CO., LTD.

ELECTRONIC ISBN: 978-616-7901-69-5

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