Enhancing Green Consumerism through Virtual CSR Co-Creation: A Pathway to Sustainable Development"

Peng Xu, Chaithanaskorn Phawitpiriyakliti, Sid Terason

ABSTRACT:

In the evolving landscape of corporate social responsibility (CSR), virtual platforms have emerged as a vital medium for engaging consumers in co-creative activities. This paper explores the influence of virtual CSR co-creation on green purchase intentions, an area of growing significance in the context of sustainable consumer behavior. By analyzing various virtual CSR initiatives, the study examines how the experiential value derived from these digital engagements translates into a commitment to environmentally friendly purchasing decisions. The research synthesizes findings from a comprehensive literature review, emphasizing the role of virtual environments in fostering a sense of community, awareness, and responsibility towards sustainability issues. The study posits that virtual CSR co-creation serves as a catalyst for green consumerism, enhancing participants' environmental consciousness and influencing their purchasing preferences. The findings suggest that virtual CSR initiatives not only benefit corporate entities in terms of brand loyalty and reputation but also contribute significantly to promoting societal sustainable development. Through this exploration, the paper aims to offer insights into how virtual CSR co-creation can be effectively leveraged to boost green purchase intentions, thereby driving consumer demand for eco-friendly products and encouraging sustainable business practices. The implications of this research extend beyond the corporate sphere, highlighting the potential for virtual CSR activities to play a pivotal role in the global movement towards environmental stewardship and sustainability.

KEYWORDS: Virtual CSR Co-Creation, Green Purchase Intention, Sustainable Consumer Behavior, Environmental Consciousness, Corporate Social Responsibility.

DOI: 10.62788/gEOfk5

PUBLISHED IN: ICCMETS Conference Proceedings 2023

DATE OF CONFERENCE: July 25 - 27, 2023

CONFERENCE LOCATION: Osaka, Japan

PUBLISHER: EDUCATION STUDIO (THAILAND) CO., LTD.

ELECTRONIC ISBN: 978-616-7901-69-5

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