CONCEPTUAL FRAMEWORK OF FACTORS INFLUENCING THE BUSINESS SUCCESS OF PROCESSED SEAFOOD ENTREPRENEURS IN THE BANGKOK METROPOLITAN REGION

Yodpao Jirachaisri, Supattra Pranee, Tanapol Kortana, Chompoo Saisama

ABSTRACT:

The diversity of products will promote a greater tendency for the country to increase its export volume. The key to successfully exporting products is ensuring high quality and efficiency, credible brand value, and certification marks. The products must also be renowned and recognized globally. The seafood processing industry is crucial for a country's development and economic growth and it generates income and creates local employment opportunities. Over the years there has been increasing demand for many seafood products, due to consumers becoming more aware and recognizing seafood as highly nutritious. Thailand has opportunities to benefit from support from consumers who are inclined towards consuming processed seafood to enhance their quality of life in various aspects, such as quicker meal preparation times. Owing to these foods being in a semi-prepared form yet retaining their full nutritional value, this situation presents a business opportunity for Thai entrepreneurs in the seafood processing industry to achieve success.

KEYWORDS: Strategic Innovation Capability, Emotional Intelligence, Digital Technology, Competitive Potential, Business Success of Processed Seafood Entrepreneurs

DOI: 10.62788/vyUu47

PUBLISHED IN: ICCMETS Conference Proceedings 2023

DATE OF CONFERENCE: July 25 - 27, 2023

CONFERENCE LOCATION: Osaka, Japan

PUBLISHER: EDUCATION STUDIO (THAILAND) CO., LTD.

ELECTRONIC ISBN: 978-616-7901-69-5

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