Influence of Entrepreneurial Readiness, Human Resources, Market Trends, and Government Policies on Sustainable Net-Zero Carbon Tourism in the Gulf of Thailand

Anaphat Nongkhoo, Tanapol kortana, Bundit Pungnirund, Chaithanaskorn Phawitpiriyakliti, Chompoo Saisama

ABSTRACT:

Marine tourism in the Gulf of Thailand is a significant contributor to the region’s economy but faces challenges due to environmental degradation and climate change impacts. This study investigates the interplay of entrepreneurial readiness, human resource development, market trends, and government policies in fostering sustainable net-zero carbon tourism. Employing a mixed-methods approach, data were collected through structured surveys (n=300) and semi-structured interviews (n=100) with tourism operators, policymakers, and community stakeholders across four provinces. Results highlight the critical role of entrepreneurial adaptability, robust human resource strategies, and eco-conscious market trends in advancing sustainability goals. Government policies, while impactful, require stronger enforcement and alignment with international frameworks like the Paris Agreement. A conceptual framework is developed, integrating these dimensions to propose a comprehensive model for sustainable tourism. Practical recommendations include capacity-building initiatives, enhanced policy implementation, and the promotion of community-based tourism models. The study offers theoretical contributions to sustainable tourism literature and actionable strategies for stakeholders, positioning the Gulf of Thailand as a potential benchmark for sustainable marine tourism.

KEYWORDS: Sustainable Tourism, Net-Zero Carbon, Entrepreneurial Readiness, Human Resource Development, Market Trends, Government Policy, Gulf of Thailand

DOI: 10.62788/Nn433XB

PUBLISHED IN: ICCMETS Conference Proceedings 2024

DATE OF CONFERENCE: October 21 - 22, 2024

CONFERENCE LOCATION: Singapore

PUBLISHER: EDUCATION STUDIO (THAILAND) CO., LTD.

ELECTRONIC ISBN: 978-616-7901-69-5

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